Services

Our Blu Spas team has well over 50 years combined experience in distinctive design, spa operation, spa business analysis, treatment development, and training; we’ve applied this expertise and experience to more than 160 spas in 20 countries. Our history of addressing conceptual, development, strategic, and operational spa matters, coupled with an in-depth familiarity of differing cultures, products and treatments, provide Blu Spas with the rare ability to infuse commercial viability and inspirational design, functionality, treatments, and products into each of our projects.

Throughout our history of creating world-class spas around the globe, we have been recognized for capturing authentic and marketable qualities from the local culture, and delivering distinctive spa facilities and guest experiences. Our efforts have led to the unveiling some of the best spas in the world.

In collaboration with your assigned project team, our goal through each phase of the project will be to help you make the critical decisions in the overall scope, concept, size and offerings of the spa within the agreed-upon timeframes.

Blu Spas’ services include:

*new* introducing blu-revu (because everyone needs a trusted advisor)

Market Analysis

Business Definition
Environmental and Site Analysis
Target Market
Competitive Analysis
Potential User Patterns

Spa Financials

Business and Marketing Plan
Feasibility Study
Financial Forecasts
Pre-Opening Cost
Working Capital Requirements
Recruitment Requirements
Labor Assumption
Compensation Packages
Incentive Programs

Concept Development

Philosophy, Identity and Theme
Strategic Overview
Spa Dimensions
Spa Name, Logo, Signage
Spa Menu of Services and Programming
Custom Spa Treatment Development
Private Label Product Development
Service and Product Pricing

Facility Design Development

Conceptual and Strategic Planning
Space Program Developments
Site Considerations
Review & Appraise all Spa Design and Drawings
Full Facility Detail Planning Briefs and Coordination thru Build
Facility Design thru build in collaboration with selected Architect and General Contractor
Furniture and Fixture Recommendations
Spa and Fitness Equipment Recommendations
Spa and Guest Supply Recommendations
Coordination of Materials and Finishes
Cabinetry and Millwork Specifications
Reception and Retail Layout
POS and Operating System Recommendations
Audiovisual Recommendations
Technical Service Review, Brief and Recommendations
Liaise with Designer and Technicians on Plumbing, Electrical and Lighting Specifications and Installation

Spa Business Operations

Operational Policies
Organizational Charts
Job Descriptions and Job Duties
Operations and Employee Manuals
Client Flow, Policies and Procedures
Recruitment, Hiring and Training assistance
Reporting, Inventory & Purchasing Systems
Product and Equipment Recommendation
Vendor Negotiations
Training and Set-up for products, treatments and operating systems
Service Standards and Operating Procedures

Management Solutions

Full facility management
Design Support Programs specific to subject site
On-Going Spa Management
Human Resource Support
Retail Sales Strategies
Purchasing and Inventory Strategies
Recruitment Support
Sales and Marketing Support
Public Relations Support
Operations Audit

Marketing Support

Marketing Plan assistance
Strategies to generate client traffic
PR, Launch and Press Kit assistance
Design collaboration for front-of-house collaterals, logos, gift bags, appointment cards, gift cards and vouchers, wrapping etc.
Design collaboration for all back-of-house collateral- comment cards, consultation forms, staff appraisal forms, etc.